Japanese e-commerce giant Rakuten is now allowing users to spend bitcoin and other cryptocurrencies at merchants throughout Japan.

• According to a recent announcement, users of Rakuten's cryptocurrency wallet can now exchange bitcoin, ether and bitcoin cash for the firm's e-money, Rakuten Cash, to charge its Pay app and Point credit card.

• The firm says it's not levying fees on such transfers, which can range from 1,000 yen to a maximum of 100,000 yen in total value per month.

• The move means customers can pay with crypto at thousands of merchants across Japan that accept Rakuten Pay and Rakuten Point Card.

• This spring, Rakuten is also integrating its crypto wallet into the Pay app.

• Rakuten's ecommerce service has over 95 million registered users according to a JPMorgan insight report.